The Pulse awards celebrates the very best in innovation and design. Judged by leading retail experts including Sarah Sevier, Head of Retail at the V&A, Kris Manalo, Senior Buyer at Heal’s, Katie Law, Deputy Literary Editor of The Evening Standard, Keith Stephenson and Mark Hampshire, Mini Moderns and Barbara Chandler of the Evening Standard. These awards were given to exhibitors with outstanding products and exceptional stand design.
8 Tips to Maximizing Your Chances of Press
You’ve done the research. You have the product. You’ve started the business. What’s next? Getting noticed - otherwise known as PR. Having your product featured in press, print or digital, can mean a huge increase in sales and traffic for your brand so it’s important to know how to maximize your chances of making this happen.
Pushing the demand for amplified, immersive experiences to the max, consumers seek instant gratification and limitless possibilities. Tapping into a desire for unexpected, Insta-worthy opportunities, the food and drink industries combine innovative tech with new ingredients to create surprising, often strange outcomes. A sickly sweet trend emerges, questioning levels of taste and giving design an unsettling edge.
We are thrilled to introduce, Julie Devonald the mastermind behind the small artisanal chocolate company, THE CHOCOLATE LIBERTINE based in Stoke Poges in Buckinghamshire, who specialise in producing premium chocolate figurines and novelties. Julie has been making products for high end London retailers for many years, and is now launching her own range under The Chocolate Libertine brand specifically for the gift market.
18-Apr-2018Elvira van Vredenburgh was born and raised in London. Having a passion for anything printed Elvira studied at The Royal College of Art leaving with an MA in printed textile design.
Unique Style Platform Trend: Inner Balance
Ancient rituals and spirituality inspire the next stage of the wellness movement as we crave deeper meaning in our lives. Respect for the Earth, an understanding of interconnectedness and modern mysticism offer alternative self-care solutions. Design looks to the healing powers of crystals and new-age, alternative lifestyles for a trend focused on metaphysical health and inner balance.
With an ever increasing need to create captivating photos for our brands, it’s worth thinking about the different type of images we produce, and how we can get them working harder for our business.
12-Apr-2018We are proud to introduce the lovely designer and illustrator Brie Harrison to #Pulse18. Whose work expresses her spirit for pattern, colour and elements of the botanical world. She draws great inspiration from travel and loves to document the ornate details found in nature on her trips. Brie has published work in Uppercase's Botanica Bowie Style's new Print & Pattern Nature book, Mike Perry's book Over & Over and Charlotte River's I Heart Stationery and has printed artwork and cards for sale in a number of selected galleries and specialist shops in the UK, rest of Europe and the US- check out her stockists page or visit her online shop.
MEET THE MAKER: Behind Factory Floor Jewels
Factory Floor Jewels is an urban jewellery brand with edge, style & distinctiveness.This contemporary jewellery collection is made in Liverpool combining silver, steel, copper and brass with re-purposed and industrial materials and objects to create unique pieces.
A great brand has its own unique DNA: a distinctive personality which makes it stand out from the crowd. What works for one brand will be all wrong for another. This is why great brands are brave brands; unrattled by what the competition is doing and boldly blazing their own trail. Once you are confident about your own DNA, you can build a brand that brings it to life and that’s when the magic happens.
Pulse is packed with unique, creative brands doing this brilliantly, so I’ve picked out just a handful of my favourites and taken a closer look at their brand anatomy. Here are just five very different brands that are making a success of doing things their own way...
MEET THE RETAILER: Artisans & Adventurers: Amy Fleuriot, Head of Design and Bee Friedmann, Head of Adventure:28-Mar-2018We aim to be the go-to source for contemporary sustainable design: In addition to our in-house designed collections of jewellery and homeware, we champion other small brands and designer/makers, with great product and a beautiful story. We first met in 2011 while walking our dogs in London Fields Park in Hackney, London. We quickly discovered a common love for design, animals, and sustainability, and set off together on a 6 week product research adventure to East Africa. It was this trip that provided the inspiration to start Artisans & Adventurers. With our office and flagship store on Columbia Road flower market in vibrant East London, Artisans & Adventurers gives traditional craft modern appeal, by combining a minimalist aesthetic with a love of colour and print.
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