One to watch: Men's Society
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20-Mar-2018 Comments (0)Share
Emma Barnes created Wild Fawn in January 2015 when her love for making and drawing transformed into the love of working with silver and gold to make timeless jewellery that can be enjoyed every day. Each piece of jewellery is made by hand in her London studio, which is important to Emma because it means that there has been no exploitation of workers or unnecessary C02 emissions from transport to bring you Wild Fawn Jewellery.
IS INSTAGRAM A WASTE OF TIME?
Hands up if you waste time on Instagram?
I know I do. It’s so easily done because Instagram is so alluring. If I’m not careful, with one trip I find myself tumbling down a rabbit hole, cartwheeling through The Land of Unattainable until I am completely disorientated. What feels like days later I finally come up for air with little more to show for my expedition than stinging eyeballs and a sinking feeling that my life doesn’t quite measure up.
So how can we avoid this dizzying drain on our precious time, get a grip of Instagram, and make sure the time we do spend on the platform is purposeful and rewarding for our businesses?
Actually it’s quite simple. As is usually the case with marketing, we need to be clear about why. Why are you using Instagram for your business and what are you hoping to achieve? Here’s my checklist of the top three questions to ask yourself before you hit that Insta icon.
Mosley London is an ethical lifestyle brand based in east London. Launched in 2017, all illustrations are designed by Lyndsey Mosley who enjoys drawing playful illustrations that make people smile.
We are pleased to introduce the talent behind Text From A Friend, Sharon Caddie.Text From A Friend started when Sharon was heartily amused by the text messages sent from some of her friends. She scribbled their quips, posted them on social media. And so began requests to turn them into cards and posters...
08-Mar-2018 Comments (0)Share
When women support each other incredible things happen!
At Pulse we are celebrating International Women's Day courtesy of one of our inspiring exhibitors Tribe + Glory. Tribe + Glory empowers and activates female entrepreneurs to achieve self sustainability through relationship, craftsmanship and entrepreneurship.
Set up in 2012 by husband and wife team Hugo and Bella Middleton, Men's Society is a product design company and distributor of men's gifts and accessories. Think bottle openers, cufflinks, handkerchiefs and more, all of which are sold online as well as through select design shops and department stores across Europe and the States.
Here, we chat to Bella about the highs and lows of setting up a business (and what it's really like working with your other half), as they prepare to exhibit at Pulse for the fourth year running…
How did Men's Society come about?
“We first set up a business designing and manufacturing fabric gift-wrapping, which we were really passionate about. We created several designs for the National Gallery, National Portrait Gallery and other groups like Artisan du Chocolat, as well as selling them through concept stores and art galleries such as Saatchi and Moma. After two years, we started to think about evolving the business, but to what? It just so happened to be near Hugo's birthday at the time and I couldn't find anything that I thought he would like, which got me thinking: maybe we could design great quality men's gifts and accessories – and that's when Men's Society was born.”
What was the next step?
“We started selling our own range of men's grooming kits alongside products by other brands, including hipflasks and washbags. Our HQ was the spare bedroom of our London flat, but within a few months we had to put the bed on stilts so we could stack stock beneath it. The product then spread into our living room and within a year we had to move out and get our own offices and manufacturing facility.”
Where are your products made?
“Ninety per cent of Men's Society products are made in our facility here in England. The other 10 per cent we outsource, but even then they're made in the UK. The products we distribute for the brands we represent, which include as Izola, Candylab and WP Design, are mostly made in the USA.”
Where are your products sold?
“We sell predominately to cool concept stores, fashion retailers and independents. We also list some of the best department stores across the globe as clients. In the UK, for example, we supply Selfridges, Harvey Nichols, Fortnum & Mason and Harrods.”
There are two founders – how do you divide up the work?
“I focus primarily on the creative work – designing our own ranges and sourcing new products and brands – while Hugo deals with sales and strategy. However, when you run your own business you always do a bit of everything. We've grown from two to a really strong team of 12 who make coming into work every day a joy.”
How do you find working with your husband?
“Hugo and I genuinely work well together. He's very disciplined and I'm super enthusiastic, which in practice means he is great for making sure I'm out of bed and at my desk by 8am and I'm really good when a disaster happens!”
What has been your proudest moment?
“I don't think there has been just one; it's a series of proud moments. The fact we've created Men's Society by ourselves, without any help, is hugely satisfying. We also recently designed a range of gifts for The Flying Scotsman, which was a major moment. To create a range for such an iconic British institution is incredible.”
What advice would you give to other people starting out?
“Jump in. Don't focus too much on the what and the how, just do it. Mistakes are inevitable, ideas will change – but it's all part of the process. Once you start building, it gets easier, so just get started. And enjoy it – there is nothing more fulfilling than doing something you love.”
We're launching two new brands at Pulse this year, which is really exciting. Oh, and we've just had another baby – so it's busy days and busy nights at the moment!”