Meet James and Joana from Chá com Letras
We are James and Joana from Chá com Letras – a London-based, illustration-led lifestyle venture producing design-conscious products with a pinch of wit.
Our Design Life
James is from the UK and Joana is from Portugal - which is where our brand name comes from. Our joint venture honours the old age Anglo-Portuguese alliance through quirkiness and design.
James trained as an illustrator and Joana as a graphic designer, both in Norwich and later in London. Having worked well on a range of projects, we took the plunge and decided to start our own business in 2013 and coming into fruition in 2014 with a picture book and stationery range.
Our biggest drive was the need to find a creative outlet where we could have control. The combination of excessive drawing and love of quirky and unusual items meant that creating a company like the one we did was almost inevitable.
Our Design Style
Design and illustration is very much at the heart of what we do. We aim to create witty products that produce a smile in the mind of the customer. We'd like to think our products have a nostalgic feel to them – we love when customers buy a gift for their children, but in fact it's also a little bit for themselves too.
All products are designed by us and carefully sourced and produced in the UK whenever possible. This is something that is very close to our hearts. We are a UK-based independent label and we believe in supporting UK-based suppliers to help us nurture a sustainable and honest business.
The New Collection
We've got several capsule collections that express different sides of our brand.
We most recently released our latest collections at the end of last year inspired by London as well as our Alice in Wonderland range, which was developed and made for the British Library in conjunction with Etsy to celebrate 150 years of Alice. The range included three unique designs on cushions, lampshades, handkerchiefs, notebooks, prints and cards.
Out of those our favourite product has to be our Alice Handkerchief set. Hankies are perceived as an old-fashioned gentleman's item and we were quite excited about giving it a modernised quirky twist.
Why I'm showing at Pulse...
We're very excited to be exhibiting at Pulse this year. We're hoping to show people our brand, our products and what we're about. There are lots of different ways these days to expose your brand and showcase your products – especially with social media – but nothing beats face to face time with people that are intrigued by our products, want to get to know us and build a solid and reliable working relationship. We believe we're offering something quirky and off the beaten track. We want to tell the world about it!
Find Chá com Letras at Pulse on stand B12