How It's Made: Valentina Karellas
Content on all pages
The latest from the Blog...
Three key trends emerge for Christmas 2018 - Carnival, Vintage and
True Love - offering a fresh take on the festive season. In this report we look at how each trend is driving product and styling, encompassing Christmas decorations, party accessories, greetings cards, dining and table wear.
Do predications come true? USP have revisited three of our forward-thinking Pulse 2017 A/W trends - Functional, Botanical and Indulgent Christmas – to see how these trends are emerging across retail, providing a fresh and inspiring update on their evolution and application...
Now is the perfect time for a bit of housekeeping to re-energise and ensure you kick off 2018 with your brand in sparkling shape. We're not talking about a whole new logo or website, but rather some easy and very practical “every day” changes that will make a big difference to how your customers perceive you.
Follow our five simple steps to smarten up your brand act and get fit for the new year ahead.
It is officially the Christmas Season and here is our round up of this year's creative festive displays at iconic department stores across the capital….
30-Nov-2017 Comments (0)ShareEast End Prints owner Helen Edwards has worked with hundreds of artists, licensed artworks internationally and published exclusive ranges for high street retailers including Paperchase and Habitat UK. Helen and her team are passionate about bringing high quality, affordable art to every home.
Tell us a bit about yourself
When I was a child, I used to help my mum with her tailoring work. During the following years, I developed a huge interest and passion for sewing and knitting.
As with everything in life, I grew older and decided it was time to pursue my dream. Therefore, I studied at London College of Fashion, where I specialised in Knitwear Design Technology.
A few years after, I graduated with a Masters degree at Polimoda Florence and worked in Italy as a knitwear designer. Ever since 2007, I have lived and worked in Italy, China and London. Although, I was working really hard on my designs for other brands and suppliers, deep in myself I knew something was missing.
That's when I realised it was time to give it a try. As a result, I spent two years researching and planning the launch of my brand and since August of last year, I am proud to be the founder of my own Brand: “Valentina Karellas”.
The brand focuses on the design and creation of women's luxury knitwear and accessories. I am very proud of each of my products as I have never seen my design style out there. The colours and shapes of my pieces, along with my inclination for slow fashion and ethical approach make my brand a true gem.
What goes into making the products?
My products are unique, as I use surplus yarns from a supplier up north that offers yarns that would have been discarded by large factories. I utilise good quality yarns and make each piece special
This means, that once I run out of yarn, the piece can no longer be produced. Representing exclusivity to the brand.
By making everything myself, I noticed that there was a lot of yarn waste, so I keep it all and use all the surplus yarn in my accessories with specialised knitting techniques.
What have you learned since you started?
My biggest lesson was definitely getting my timetable organised. When I launched, I kept finding great shows or competitions to apply to, but I always missed the deadlines. As a result, I learned to organise all the relevant information into Excel files. This means spending more time doing what I enjoy the most; making wonderful pieces for my customers.
What inspires you when you're creating new ranges?
As I am all about slow fashion and not following trends, my pieces appear organically both from design and from the machine. When starting a new collection, especially with knitting, you have to create small swatches to see how the yarn and tension will work. This opens up a labyrinth of ideas, some of them I choose and explore further, others I set aside for future projects.