How It's Made: Valentina Karellas
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20-Mar-2018 Comments (0)Share
Emma Barnes created Wild Fawn in January 2015 when her love for making and drawing transformed into the love of working with silver and gold to make timeless jewellery that can be enjoyed every day. Each piece of jewellery is made by hand in her London studio, which is important to Emma because it means that there has been no exploitation of workers or unnecessary C02 emissions from transport to bring you Wild Fawn Jewellery.
IS INSTAGRAM A WASTE OF TIME?
Hands up if you waste time on Instagram?
I know I do. It’s so easily done because Instagram is so alluring. If I’m not careful, with one trip I find myself tumbling down a rabbit hole, cartwheeling through The Land of Unattainable until I am completely disorientated. What feels like days later I finally come up for air with little more to show for my expedition than stinging eyeballs and a sinking feeling that my life doesn’t quite measure up.
So how can we avoid this dizzying drain on our precious time, get a grip of Instagram, and make sure the time we do spend on the platform is purposeful and rewarding for our businesses?
Actually it’s quite simple. As is usually the case with marketing, we need to be clear about why. Why are you using Instagram for your business and what are you hoping to achieve? Here’s my checklist of the top three questions to ask yourself before you hit that Insta icon.
Mosley London is an ethical lifestyle brand based in east London. Launched in 2017, all illustrations are designed by Lyndsey Mosley who enjoys drawing playful illustrations that make people smile.
We are pleased to introduce the talent behind Text From A Friend, Sharon Caddie.Text From A Friend started when Sharon was heartily amused by the text messages sent from some of her friends. She scribbled their quips, posted them on social media. And so began requests to turn them into cards and posters...
08-Mar-2018 Comments (0)Share
When women support each other incredible things happen!
At Pulse we are celebrating International Women's Day courtesy of one of our inspiring exhibitors Tribe + Glory. Tribe + Glory empowers and activates female entrepreneurs to achieve self sustainability through relationship, craftsmanship and entrepreneurship.
Tell us a bit about yourself
When I was a child, I used to help my mum with her tailoring work. During the following years, I developed a huge interest and passion for sewing and knitting.
As with everything in life, I grew older and decided it was time to pursue my dream. Therefore, I studied at London College of Fashion, where I specialised in Knitwear Design Technology.
A few years after, I graduated with a Masters degree at Polimoda Florence and worked in Italy as a knitwear designer. Ever since 2007, I have lived and worked in Italy, China and London. Although, I was working really hard on my designs for other brands and suppliers, deep in myself I knew something was missing.
That's when I realised it was time to give it a try. As a result, I spent two years researching and planning the launch of my brand and since August of last year, I am proud to be the founder of my own Brand: “Valentina Karellas”.
The brand focuses on the design and creation of women's luxury knitwear and accessories. I am very proud of each of my products as I have never seen my design style out there. The colours and shapes of my pieces, along with my inclination for slow fashion and ethical approach make my brand a true gem.
What goes into making the products?
My products are unique, as I use surplus yarns from a supplier up north that offers yarns that would have been discarded by large factories. I utilise good quality yarns and make each piece special
This means, that once I run out of yarn, the piece can no longer be produced. Representing exclusivity to the brand.
By making everything myself, I noticed that there was a lot of yarn waste, so I keep it all and use all the surplus yarn in my accessories with specialised knitting techniques.
What have you learned since you started?
My biggest lesson was definitely getting my timetable organised. When I launched, I kept finding great shows or competitions to apply to, but I always missed the deadlines. As a result, I learned to organise all the relevant information into Excel files. This means spending more time doing what I enjoy the most; making wonderful pieces for my customers.
What inspires you when you're creating new ranges?
As I am all about slow fashion and not following trends, my pieces appear organically both from design and from the machine. When starting a new collection, especially with knitting, you have to create small swatches to see how the yarn and tension will work. This opens up a labyrinth of ideas, some of them I choose and explore further, others I set aside for future projects.