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Three key trends emerge for Christmas 2018 - Carnival, Vintage and
True Love - offering a fresh take on the festive season. In this report we look at how each trend is driving product and styling, encompassing Christmas decorations, party accessories, greetings cards, dining and table wear.
Do predications come true? USP have revisited three of our forward-thinking Pulse 2017 A/W trends - Functional, Botanical and Indulgent Christmas – to see how these trends are emerging across retail, providing a fresh and inspiring update on their evolution and application...
Now is the perfect time for a bit of housekeeping to re-energise and ensure you kick off 2018 with your brand in sparkling shape. We're not talking about a whole new logo or website, but rather some easy and very practical “every day” changes that will make a big difference to how your customers perceive you.
Follow our five simple steps to smarten up your brand act and get fit for the new year ahead.
It is officially the Christmas Season and here is our round up of this year's creative festive displays at iconic department stores across the capital….
30-Nov-2017 Comments (0)ShareEast End Prints owner Helen Edwards has worked with hundreds of artists, licensed artworks internationally and published exclusive ranges for high street retailers including Paperchase and Habitat UK. Helen and her team are passionate about bringing high quality, affordable art to every home.
VIBRANT - CELEBRATION - LUSH - FIESTA - RIOT OF COLOUR - EXOTIC
Christmas goes tropical, bringing a celebratory, party atmosphere to the festive season with birds of paradise and lush florals. Rich jewel tones are key, with shades of blue forming the basis of the palette. Canary yellow, coral and bright aqua add a contrasting pop, while black is used for definition. Surfaces are subtly metalicised to add interest and a luxe edge.
Decorations go bold, as exotic fruits and parrot baubles complete with feathers give Christmas trees a tropical rainforest twist. Oversized fold out paper fans create a colourful statement, with palm tree shapes taking the trend to the next level.
Adding an element of fun, festive piñatas in the shape of cacti are the perfect after dinner amusement for kids. Christmas cards embrace the playful carnival mood.
TRADITION - SENTIMENTAL - FRESH FOLIAGE - HOMESPUN - CHARMING
Looking to the Christmases of the past, nostalgia is key. Mismatched tableware and twee touches create a rustic country mood, while floral blooms bring the outside in. The traditional festive palette of red and green is modernized with the addition of blossom pink and a ceramic blue. Soft basil and olive green add freshness against a background of antique cream.
Table settings combine vintage-style cut glass, chintzy prints and hints of elegant gold to create an eclectic, thrown together feel. Pink-hued florals used on napkins and plates add a contemporary touch.
Traditional ceramic baubles decorate the tree, using classic illustrated motifs such as holly and festive wreathes, while decorated gingerbread and confectionary provide a kitsch twist.
UNCONVENTIONAL - FIERCE - EMBRACING DIFFERENCE - ECCENTRIC
Festive goodwill is given a 21st Century update as we embrace love and friendship and celebrate diversity, uniqueness, glamour and eccentricity.
Sequins and glitter reign, covering every surface with a metallic shine. All the colours of the spectrum are key for creating a bold statement, with rainbow brights and mirrored finishes adding to the outlandish, party mood
The true meaning of Christmas is spread through messages of love, rainbows and heart motifs. Greetings cards send contemporary festive cheer with eye catching graphics and slogans.
Decorations have metallic and sequined finishes, bordering on the edge of bad taste. Fashion accessories and beauty channel the over-the-top mood through glitter and plenty of pink.
For more Christmas 2018 trend inspiration see our
& True Love Christmas Pinterest boards
Stay tuned for further USP Trend Edits in the run up to
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