Christmas 2017 Trend Update
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20-Mar-2018 Comments (0)Share
Emma Barnes created Wild Fawn in January 2015 when her love for making and drawing transformed into the love of working with silver and gold to make timeless jewellery that can be enjoyed every day. Each piece of jewellery is made by hand in her London studio, which is important to Emma because it means that there has been no exploitation of workers or unnecessary C02 emissions from transport to bring you Wild Fawn Jewellery.
IS INSTAGRAM A WASTE OF TIME?
Hands up if you waste time on Instagram?
I know I do. It’s so easily done because Instagram is so alluring. If I’m not careful, with one trip I find myself tumbling down a rabbit hole, cartwheeling through The Land of Unattainable until I am completely disorientated. What feels like days later I finally come up for air with little more to show for my expedition than stinging eyeballs and a sinking feeling that my life doesn’t quite measure up.
So how can we avoid this dizzying drain on our precious time, get a grip of Instagram, and make sure the time we do spend on the platform is purposeful and rewarding for our businesses?
Actually it’s quite simple. As is usually the case with marketing, we need to be clear about why. Why are you using Instagram for your business and what are you hoping to achieve? Here’s my checklist of the top three questions to ask yourself before you hit that Insta icon.
Mosley London is an ethical lifestyle brand based in east London. Launched in 2017, all illustrations are designed by Lyndsey Mosley who enjoys drawing playful illustrations that make people smile.
We are pleased to introduce the talent behind Text From A Friend, Sharon Caddie.Text From A Friend started when Sharon was heartily amused by the text messages sent from some of her friends. She scribbled their quips, posted them on social media. And so began requests to turn them into cards and posters...
08-Mar-2018 Comments (0)Share
When women support each other incredible things happen!
At Pulse we are celebrating International Women's Day courtesy of one of our inspiring exhibitors Tribe + Glory. Tribe + Glory empowers and activates female entrepreneurs to achieve self sustainability through relationship, craftsmanship and entrepreneurship.
Do predications come true? USP have revisited three of our forward-thinking Pulse 2017 A/W trends - Functional, Botanical and Indulgent Christmas – to see how these trends are emerging across retail, providing a fresh and inspiring update on their evolution and application...
The Functional Trend for A/W 17/18 was informed by the growing consumer demand for slow living, quality over quantity and a clutter free lifestyle. Practicality and durability were key, with products including clever storage solutions, adaptable homewares, lust-worthy stationary, minimal fashion accessories and graphic, geometric prints - all with an industrial edge.
The Functional Trend is appearing in retail through practical, yet beautifully designed homewares and stationary. Materials and surfaces have either
matte finishes or a subtle, metallic shine. Primary shades and grey are still important, although they start to become washed and chalked, with the addition of clay brown and bronze.
In reaction to increasingly urban living environments, a ‘nature deficit' has developed in consumers, fuelling a demand for house plants, cultivation and home farming. The Botanical Trend reflected the importance of taking time to appreciate the outdoors, with herbal beauty products and traditional country kitchen inspired homewares providing a fresh take on nature for A/W 17/18.
The calming appeal of nature continues to dominate, with the Botanical Trend appearing in retail across interiors, homeware and beauty. Original planters and containers have become a key product, with shades of green and a hint of floral brights the classic colour story. As the trend evolves, print and pattern becomes more organic, while vegetable influences translate to ceramics.
The Indulgent Christmas Trend for 2017 provided a sparkly escape from real life during the festive season, questioning good taste and channelling fun and excess. High-shine metallics and tinsel reigned, combining nostalgia and a retro mood with bold brights and plenty of glitter. This trend was perfect for kitsch Xmas decorations, also working well for party accessories and beauty.
The Indulgent Christmas Trend has arrived in retail, creating a festive party atmosphere and working perfectly for eye-catching displays and in-store visual merchandising. Rainbow brights continue to be key for decorations, with all-important glitter, sequins and high-shine metallic finishes. Table settings and food get the same treatment, making Christmas dinner fun.
For more trend inspiration see our
Stay tuned for further USP Trend Edits in the run up to
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