Adapting to meet consumer needs in a challenging market

In today’s ever more demanding retail climate, retailers have to work harder than ever to stimulate interest in their brand and products, find new customers and build customer loyalty.

This presentation identifies steps retailers can take to compete more effectively and audience members will learn:

• How shopper behaviour has changed in the current economic climate
• How to attract the attention of customers at the store front and convert to entry
• Strategies for creating a positive shopping experience that builds customer loyalty
• Clever tricks to ‘humanise’ the brand
• Simple yet effective techniques for maximising sales

      Shopworks                     

 Craig Phillipson